11202 - Professional Occupations in Advertising, Marketing and Public Relations in Canada

Professional Occupations in Advertising, Marketing, and Public Relations are in high demand across Canada’s popular Advertising and Marketing departments. The demand for skilled workers under this TEER has been rapidly expanding post the pandemic, and this trend is expected to continue over the coming years. There will be many job opportunities available for Professional Occupations in Advertising, Marketing, and Public Relations in Canada.

The high demand for skilled workers in this field has resulted in competitive salaries and excellent benefits for Professional Occupations in Advertising, Marketing, and Public Relations can range from $34,700 to $101,800 per year, depending on experience, location, and specialization, but they tend to be higher than average in this industry.

Professional Occupations in Advertising, Marketing, and Public Relations Jobs in Canada also offer many opportunities for career advancement in employment areas including marketing and consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations. Professionals have numerous opportunities to expand their skills and take on new challenges as Professional Occupations in Advertising, Marketing, and Public Relations in Canada.

Professional Occupations in Advertising, Marketing, and Public Relations in Canada can avail of a wide range of benefits, from strong job security to high compensation, a supportive work environment, a direct Canada PR for Professional Occupations in Advertising, Marketing and Public Relations pathway, and free healthcare. Canada is known for its welcoming and diverse culture, making it a great place for individuals under this TEER to live and work.

Let us help you Apply for Canada PR as Professional Occupations in Advertising, Marketing, and Public Relations.

Example Titles

• Advertising consultant
• Communication officer (except emergency services)
• Communications Specialist
• Development officer - fundraising
• Digital marketing consultant
• Event marketing specialist
• Fundraising consultant
• Information officer
• Literary agent
• Marketing Consultant
• Marketing Coordinator
• Media coordinator
• Media relations officer
• Museum educator
• Performers agent
• Press secretary
• Public affairs officer
• Public relations consultant
• Public relations officer
• Publicist
• Publicity agent

Main Duties

This group performs some or all of the following duties:

• Assess characteristics of products or services to be promoted to determine the marketing and advertising needs of an establishment.
• Advise clients on marketing, advertising, or sales promotion opportunities and strategies.
• Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them.
• Manage post-campaign analysis to measure and report on marketing and advertising metrics.
• Develop and maintain social media accounts, including managing customer reviews and testimonials.
• Develop, implement, and evaluate public relations strategies and programs designed to inform clients, employees, and the general public of initiatives and policies of businesses, governments, and other organizations.
• Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization.
• Prepare or oversee the preparation of reports, briefs, bibliographies, speeches, presentations, Web sites, and press releases.
• Develop and organize workshops, meetings, ceremonies, and other events and programs for publicity, fundraising, and information purposes.
• Arrange interviews, news conferences, and other media events.
• Act as spokesperson for an organization and answer written and oral inquiries.
• Coordinate special publicity events and promotions for internal and external audiences.
• Assist in the preparation of brochures, reports, newsletters, and other material.
• Represent and act as an agent for talented individuals or individuals with specific occupational expertise.
• Prepare or oversee the preparation of sports, literary, performance, or other contracts.

Employment Requirements

A university degree or college diploma in business marketing, public relations, communications, journalism, museology, or a discipline related to a particular subject matter is usually required.

Practitioners in public relations may require an APR (Accredited in Public Relations) designation.

Salary Prospects

Job Openings - TEER 11202

Over the period 2022-2031, new job openings for Professional Occupations in Advertising, Marketing, and Public Relations are expected to total 73,700, while 67,200 new job seekers are expected to be available to fill them. Immigrants learning how to get Professional Occupations in Advertising, Marketing, and Public Relations jobs in Canada from India can find it relatively easier to land a job under TEER 11202.